Ph.D. Dissertation

This study examines how social media content extends beyond its platform and is integrated into television news. Existing research largely measures impact through intra-platform engagement, overlooking television’s role as a widely consumed and more trusted medium with a distinct audience. As a result, additional reach and influence of social media content beyond its native platform remain significantly underestimated. To address this gap, this work proposes a framework for detecting and analyzing social media references in TV news broadcasts.